Free Victoria’s Secret Stuff

Get the latest lingerie, shoes sleepwear and beauty products at Victoria’s Secret. Be seen wearing the same clothing that the super models wear. Go to that party looking like Adriana Lima, Alessandra Ambrosio or Miranda Kerr!

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You may be surprised to read that Victoria’s Secret was founded by a male, Roy Raymond. He felt embarrassed trying to buy lingerie for his wife and so opened a store in San Francisco in 1977. Designed to appeal to the male buyer, sales staff were trained to be helpful towards male customers with advice on styles and sizes. To accompany the store he also started a mail order company.

Following five years of operations and the opening of six retail stores Roy sold Victoria’s Secret for $4 million. The buyer chose to keep the successful brand intact and went for rapid expansion, both in terms of the number of stores and range of products. Traditional lingerie lines were complemented by sleepwear, evening wear, shoes, cosmetics and perfumes. By the early nineties Victoria’s Secret was the largest American lingerie retailer.

Canada, Kuwait and the United Arab Emirates saw Victoria’s Secret stores open during 2010, whilst international expansion is set to continue with a flagship store opening London’s Bond Street in 2012.

Fashion Show
Victoria’s Secret annual fashion began in 1995 and is shown in a primetime slot on US television. The glitzy show has lavish sets, music and lighting and act as a showcase for the merchandise.

Victoria’s Secret Supermodels
The current list of super models includes Miranda Kerr, Behati Prinsloo, Candice Swanepoel and Lily Aldridge.

Sub-Brands
The PINK sub-brand in 2004 is aimed at the late teen age group and includes underwear, beauty products and accessories specifically for those ages. The most successful sub-brands include Beauty Rush, Secret Moments, Sexy Little Things, VS Makeup, Very Sexy Fragrance and Victoria’s Secret Pink.

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